I read a post recently on Skint Dad's blog saying how he had made over £2,800 a month from his blog (he provided evidence). Well that's pretty impressive don't you think ? I don't know many people who earn that from a 'proper' job let alone blogging.
Admittedly, it's not all from ads although a sizeable amount is, he also has affiliate ads on his blog, he offers his freelance writing services and more.
Now while I'm full of admiration (read 'envy') for what he's doing, I'm at a loss as to how it's done, I mean I have ads here on my blog, and I'm lucky, very lucky, if I make 5p a day, yes you read that right, a day ! sometimes I can go a whole week without earning anything. Sometimes I think I will take the ads off because I'm not earning any money from them, but I think they add to the blog with a little more interest, and I'm the eternal optimist (I won't rely on them to pay for my food though, I'd have starved ages ago !)
I use Google adsense, you don't have much of a say as to what ads appear on your blog, but on the whole they seem to relate to what is written.
I also have a few affiliate ads on here in the right side bar, and from them I get the princely sum of : nowt, zero, zilch, nada, nuffin'. Surely someone must be interested ? oh well ....
I can only assume that there are readers who click on ads, and those who don't.
Do you use Adsense or affiliate ads ? I'd love to know if it works for you.
Anyway, hats off to Skint Dad - well done that man !